MorphMarket Exotic Animal Marketplace
Project Overview
We developed a full-stack online marketplace platform for MorphMarket, the world’s leading platform for buying and selling reptiles, amphibians, and invertebrates. The platform supports thousands of breeders and enthusiasts across the globe with real-time listings, advanced filtering, and direct communication between buyers and sellers. The system is built on a scalable backend powered by Python (Django), with a cloud-based infrastructure supporting high volumes of image uploads, location-based search, and custom price tracking. On the frontend, we used React.js to build a responsive, high-performance interface that supports mobile and desktop experiences equally well. Key features include: Live animal listings with dynamic traits and genetic lineages Multi-tiered filtering and tagging by species, location, genetics, price, and availability Integrated breeder storefronts with reputation, badges, and policy management Real-time buyer/seller chat Wishlist and watchlist functionality Custom notification system (price drops, new listings, inquiry replies) Moderation tools and listing review workflows Stripe-powered secure checkout integration In addition to user-facing features, we also delivered a robust admin interface, analytics dashboard for breeders, and a breeder directory with map-based search. Designed for global scalability, MorphMarket now handles millions of monthly page views, thousands of concurrent listings, and seamless interactions between tens of thousands of active users. The platform not only supports a niche community — it defines and leads it.
Technology Stack
JavaScript
Python
CSS
django
HTML
Selenium
docker
Terraform
Type Script
React
Angular
K8S
AWS
Azure
rabbitMQ
Application Showcase
Challenge
- Build a global, high-scale marketplace with real-time animal listings, high-volume image uploads, and location-based search, while preserving accurate species/trait/genetics metadata.
- Provide seller storefronts (reputation, badges, policies), moderation/review workflows, and secure checkout that buyers trust.
- Deliver fast discovery via advanced filtering (species, location, genetics, price, availability) and support direct buyer–seller communication plus watchlists/wishlists and alerting (price drops, new listings, replies).
Our Solution
- Backend: cloud-ready Python/Django core with services for listings, media, pricing, and messaging; RabbitMQ-backed workers for background jobs; infrastructure as code with Terraform and containerization via Docker (deployed on cloud/K8s).
- Data & Search: normalized taxonomy for species/traits/lineage; location-aware search; price-tracking service; scalable storage for large image volumes.
- Seller & Trust: breeder storefronts with reputation/badges/policy management; moderation tools and listing review pipelines to maintain quality.
- Buyer Experience: React frontend with responsive, high-performance UI; multi-facet filters; real-time chat; wishlist/watchlist; notification system (price drops, new listings, inquiry replies); Stripe-powered checkout.
- Admin & Analytics: back-office admin, breeder analytics dashboards, and a directory with map-based search.
Results
- A category-leading marketplace handling millions of monthly page views, thousands of concurrent listings, and tens of thousands of active users with smooth buyer–seller interactions.
- Faster discovery & higher trust: advanced filters, verified storefronts, and proactive alerts drive engagement and conversions.
- Operational scalability: containerized services, IaC, and cloud/K8s orchestration support steady growth and rapid iteration.